About DinnerTime

In 2010, co-founders Laura and Charlie Moore set about creating a solution to everyone’s daily question — what’s for dinner? — resulting in a company and growing team of professionals who care passionately about enabling nutrition-driven change in healthcare, society, and in the daily lives of each of our members.

Laura’s personal passion as a working mom was in making sure that the family gathered for dinner as many nights as possible, understanding the importance of family meals to emotional wellbeing. And with a complicated household with various nutritional concerns,  she was acutely aware of the importance of healthy eating. But she frequently struggled with the daily chore of figuring out what’s for dinner. 

She was not alone. Extensive consumer research confirmed the broadly-suffered dinner dilemma, as well as the myriad ways that families are unique.

Laura’s and Charlie’s vision was to create a personalized technology solution to help families enjoy more meals made at home, by planning ahead and shopping ahead, saving money and time, reducing stress, and improving health.

Combining three core pillars: Data Science, Behavioral Science, and Health Science, the DinnerTime team built the first version of its AI expert system technology with release in the fall of 2014. Sponsored by multiple large employers, health systems and health plans, DinnerTime was supported as a wellness benefit to address chronic health concerns such as heart disease, diabetes, metabolic disorder, and other nutrition-related challenges.

These employers and health plan sponsors reported lower population BMI and other reduced health risks associated with members actively using DinnerTime. Members also reported saving money, reduced stress, and improved family relations.  Indeed, after health insurance and vacation pay, DinnerTime is the most appreciated benefit cited by these sponsor employees.

By 2016, the system had expanded to over 10 million potential meal combinations, DinnerTime had partnered with multiple kitchen-tested brands and recipe sources, curating only the most popular recipes into the database to make them accurately pair-able, scalable, and shoppable. The management team had also built relationships with an outstanding Medical Advisory Board, been endorsed by multiple healthcare clients, and partnered with The American Heart Association to include its Heart-Check brand recommendations.

By 2018, DinnerTime’s system had exceeded more than 20 million potential meal combinations and had become the #1 outside “basket filler” at partner Peapod, the delivery division of major grocery chain Ahold Delhaize. Peapod reported a revenue increase of more than 25% from shoppers adopting DinnerTime over their prior monthly shopping. More meals planned per week translates to healthier meals being consumed by families, with less fast food and takeout.

Working with The American Heart Association, DinnerTime had also incorporated their newly-recommended AHA heart healthy eating pattern that emphasized weekly amounts of specific types of foods (e.g. orange vegetables, fatty fish, etc.) rather than macro and micro nutrient targets. DinnerTime’s resulting algorithm and recommendations were vetted by American Heart Association clinicians across the country to resounding success. Of particular note was their appreciation for how DinnerTime solves for multiple overlapping health concerns simultaneously, while producing delicious and practical meal suggestions the whole family would enjoy. 

In 2019, DinnerTime team was approached by the entrepreneur founders and former CEO and CTO of Peapod (Ahold Delhaize) and CPG data syndication company ItemMaster (Syndigo) to help build the initial versions of Sifter, a powerful tool and database of grocery products with the most accurate health attributes in the industry for shopping search and discovery. The combination of the two companies’ capabilities is believed to be pivotal to the future of Food as Medicine initiatives gaining momentum.

As the pandemic crisis gripped the country in 2020 and 2021, DinnerTime focused its communications on the importance of healthy nutrition to maintaining a strong immune system and extended much longer free trial periods to a number of COVID-affected constituencies such as school teachers and nurses through organizations such as the American Federation of Teachers with whom it had long standing relationships.

In 2024, DinnerTime was selected to join The White House Challenge to End Hunger and Build Healthy Communities, an effort which attracted the commitments of companies to collaborate with one another, with federal, state, and local government, and with non-profit entities to address the nutrition-related health disparities of both urban and rural underserved communities. DinnerTime’s own commitment is to provide our digital meal planning service free to all Medicaid-eligible families nationwide and to incorporate SNAP benefits into our planning algorithm. An additional benefit of our participation in the White House Challenge is our partnership with Instacart Health, in collaboration with their own Challenge commitment to reach every zip code in America and to accept SNAP benefits. 

Recently popularized GLP-1 interventions for weight loss are made far more effective by coupling with personalized meal recommendations at DinnerTime. On a low calorie diet, it is especially important to consume sufficient proteins and other nutrients to maintain muscle and healthy cell function. And, in the process of transitioning off a GLP-1, meal planning and healthy eating behavior is critical to maintaining the achieved weight loss.

In 2025, DinnerTime further extended its leadership in supporting consumers’ healthy choices by launching DinnerTime Rewards, a novel Food as Medicine program, which is HSA / FSA eligible, to practice the important skill of meal planning. With DinnerTime Rewards, members earn Instacart Fresh Funds with each week of meal planning. The learning, support, and incentives of DinnerTime Rewards creates healthy habits to last a lifetime!

Click here to learn about the DinnerTime team.

 

 

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Our Mission

 

Make it amazingly simple and affordable to plan, prepare and enjoy customized meals with family and friends at the dinner table.

 

 

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Your Privacy

 

DinnerTime believes that your personal information is exactly that… yours! Your personal information will never be shared with any third party — not your employer nor any advertiser or other party. Your personal information will never be used for any purpose other than to benefit you and your family, as expressed through your personal preferences. If you wish to share your information with your personal doctor, health coach, fitness coach or nutritionist, DinnerTime will enable you to do so only with your explicit permission. Please see our Privacy Policy for additional information.

 

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Our Values in Action

 

DinnerTime is committed to investing a minimum of 10% of revenues to activities and organizations doing great work in areas consistent with our mission and values. These include, but are not limited to the following areas:

 

• Healthy food access and affordability, particularly for underserved populations
• Nutrition science and education
• Childrens’ health, nutrition and fitness
• Family wellness and emotional health
• Community gardens and urban farms
• Earth-friendly food sourcing

 

If you have suggestions for an organization or activity that merits consideration for support, we’re interested in hearing from you. Please contact us at valuesinaction@dinnertime.com

 

The more members who join and use DinnerTime, the stronger our collective impact can be!

 

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